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Don't Worry, She's Dressed

You thought it was dirty, didn't you? But now we've got your attention, right?

And that's the point of our "Buzz 2.0" approach. Online tools and social media platforms in particular might be incredibly powerful mechanisms for spreading a message -- but only if you can get someone's attention in the first place.

That means being creative. That means being, sometimes, a bit shocking.

And if means never, ever, ever being... boring. In a world filled to the brim with competing messages, you simply don't have that luxury anymore.